Tony Robbins has invested nearly 40 years consulting the most accomplished organizations and business leaders on earth. His exclusive Business Mastery program is the culmination of all that he has learned and assimilated in that process. It is designed to empower you with the cutting-edge systems, skills, and strategies you need for crafting an invincible business advantage — especially during uncertain and ever-changing economic times.  



He is the author of six internationally bestselling books, including most recently New York Times #1 bestsellers UNSHAKEABLE: Your Financial Freedom Playbook and MONEY: Master the Game. Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs. He created the #1 personal and professional development program of all time, and more than 4 million people have attended his live seminars.

Tony Robbins is a founder or partner in more than thirty companies in various industries, ranging from technology (virtual reality) and sports (Major League Soccer) to events and hospitality, including the #1 rated resort & spa in the Fijian islands. These companies have combined annual sales of $5 billion.

He has been honored by Accenture as one of the “Top 50 Business Intellectuals in the World,” by Harvard Business Press as one of the “Top 200 Business Gurus,” and by American Express as one of the “Top Six Business Leaders in the World” to coach its entrepreneurial clients. Fortune Magazine’s cover article named him the “CEO Whisperer,” and he has been named in the top 50 of Worth Magazine’s 100 most powerful people in global finance for two consecutive years.

American express
Harvard Business Review


​Over five days and nights, Business Mastery will help you understand the critical factors impacting your business right now, then refocus and realign with the business strategy and psychology you need for competing and innovating in any economy.


What is your X Factor, or ultimate competitive advantage? Your ability to add intangible value – or value that goes beyond measure – is the secret to unstoppable success.

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On day 1, you’ll identify your X Factor and learn the “7 Forces of Business Mastery,” which are designed to help companies and brands, just like yours, avoid failure by constantly evolving, improving and adding value. Tony will strategically break down the innovative approaches industry leaders like Apple, Zappos, American Express and Facebook have used to achieve massive results.

The foundation for all businesses is to create a map, not a plan – and a map is only valuable if you know where you are. You’ll ask yourself 5 questions that will help you create your own business map, which will guide you from where you are, to where you want to be while giving you the flexibility to anticipate and capitalize on change. When you can use business innovation to successfully adapt to changing conditions, you’ll be in a better position to help your business grow.


The most successful businesses are those that have a plan to continually improve and optimize the core areas of business.

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Sometimes, the biggest growth opportunities don’t come from new initiatives, but rather from taking core processes the business is already doing and executing them more effectively. You must critically analyze what’s really going on, and inspire your team to participate in the process. When done successfully, this can transform the impact and profitability of your business geometrically.

On day 2, Tony will teach you how to fully evaluate your business strategies in order to find new growth opportunities, and show you, step by step, how several companies have optimized just a few key areas and achieved geometric growth. Through a hands-on workshop using numbers from your own business, you’ll dissect your processes with the aim of creating a specific, actionable and massively effective plan for optimizing your business.


Does the word “accounting” make you want to run for the hills? It shouldn’t.

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Unfortunately, the reason why so many businesses owners struggle is because they don’t have a clue where their business stands. Accounting is an essential part of your business, and is no more complicated than learning to read the report card, or scoreboard of your business. Your scoreboard gives you optics, and optics allow you to develop an effective strategy.

On day 3, accounting expert Keith Cunningham takes you on a financial deep dive, showing you how to look at your financial reports and instantly know what to prioritize and what to change to massively increase your financial performance and sustainability.


What does it mean to be financially free?

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Does it mean freedom from having to work, yet still being able to enjoy life without concern over money? Does it mean having your life’s basic costs covered, where you’re not worried about making car or house payments?

On day 4, we’ll take a deeper look at what it means to you to become financially free, and how you can make financial freedom your reality. Every day you’re being robbed by inefficient processes that slow your company down and keep you from delivering the value to your clients that would otherwise make them raving fans. We’ll take a long, objective look at your organization’s value chain, find the weak links and, along with Tony and your peers, develop novel solutions for mending them.


On day 5 you will hear from negotiations expert Jeff Cochran…

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On day 5 you will hear from negotiations expert Jeff Cochran, who will show you how to increase confidence and results in your business negotiations, close more deals with better margins, and develop deeper business relationships to improve your bottom line.


In this groundbreaking program, you will work along side Tony Robbins and other leading business experts and entrepreneurs to model, distill and deploy their best business practices to create record growth and long-term success in your own businesses.

It is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change.” - Charles Darwin


  • ​Get tools and strategies you can use to grow your business by 100% and increase your profitability by 50% within the next 12 months! This is not just a promise, our graduates are doing this again and again...
  • ​Understand the critical factors that are impacting your business right now. 
  • ​Learn a systematic method to uncover and resolve every business problem that has not yet been solved by you and your team. By looking at your business through a new filter, you will discover what needs to be solved first and how to capture, categorize, and sequence your approach to build momentum and maximize success.


  • ​Know exactly where your business really is — not where you think it is. The competitive advantages that put you in business and made you successful in the first place are almost certainly not sustainable moving forward.
  • ​Review in detail where you business has been, where it is today, where it is going in the future.  
  • ​Gain and employ bullet-proofing strategies against turbulence in the economy. Where there were once 1000 buyers to every 50 sellers; the economy is changing to the point where there are closer to 300 buyers to every 50 sellers. With fewer buyers, you must understand how to protect yourself and use changes in the economy as opportunities to shift the market in your favor.


  • ​Realize the impact of your organization’s “Stage of Life.” Organizations, like living creatures, have stages of life — they are born, they age, they mature, and they die. Only by understanding where your business is in this cycle, can you anticipate, prepare and solve the inevitable challenges that will occur in your business in advance.
  • ​Design a powerful vision for your enterprise. Regardless of how successful or profitable your enterprise is, without a compelling vision for its future, it will not grow. You will design and refine a vision that is big enough to both inspire and reignite the passion and genius that were the genesis of your empire and find a pathway through any business challenge.
  • ​​Ramp up every aspect of your marketing with innovations that will reshape the landscape of you business. Among them, a thee-step process for rapidly increasing your net profitability, cutting-edge and proven strategies to maximize your digital presenceand a system for transforming your enterprise through a simple understanding of what your business really is.



​For anyone out there who is thinking, ‘I don’t have the time or I don’t have the financial resources’ - You can’t afford not to attend Business Mastery.


​Co-Founder/Sr. Managing Partner AP Capital Partners


​The business strategies taught are priceless. Learn to be successful through any season of business or learn that it's time to get out! Tony Robbins adds massive value to you in this 5 day seminar. Business Mastery is a must.

​Keller Williams  


​You come to Business Mastery because it can exponentially expand your business. If you’re committed to doing it, Tony’s committed to helping you.

​Which Wich Sandwiches Dallas, TX  


Date20th - 24th JUNE 2019

9:00 am to 11:00 pm for each of the 5 days
The times above for the seminar are approximate times only.

Tony is committed to the highest standard of presentation and insists that all material is covered, therefore, the schedule may vary.



Location: ​​AFAS Live, Amsterdam

ArenA Boulevard 590, 1101 DS Amsterdam Zuidoost, Netherlands

Ticket Categories

Diamond Package



Live Event with Tony Robbins

Course Materials
Six Online Strategy Sessions
Six 30 - Minute Coaching Sessions
Time of Your Life
Fast Track Registration
Early Access to Venue Daily
Diamond Gift Bag
Bonus Q&A sessions with key speakers

Standard Package



Live Event with Tony Robbins

Course Materials
Six Online Strategy Sessions
Six 30 - Minute Coaching Sessions
Time of Your Life

Secondary Package



Live Event with Tony Robbins

Course Materials


If after attending the first full day of Business Mastery, you do not feel you have received $1 million worth of value to create exponential growth in your business, turn in your manual and materials and we will send you a full refund for the event..